This began at home, when my mother and I realized how difficult it is for individuals overseas in the UK, Australia and the USA, to get an authentic thawb or shalwar kameez. When you do manage to find one, it's overpriced and isn't quite the same as when it comes from back home.

We didn't want to do it that way. Our apparel is designed in Pakistan by experienced artisans, working with the best available materials. Each stitch, each cut is taken with care, the way it's always been taken. What you receive is not factory-made fashion, it's clothing created to have an honest, comfortable, traditional feel.

Sawafa is our vehicle to make eastern wear affordable to all, everywhere. Whether you need a thawb that fits right, or a shalwar kameez that takes you back home, we're here to ensure you get it within your budget price tag, From casual wear Thawbs to Tailored Embroidered Attire.